What we actually do.
Six practice areas, in plain language. Each one anchored in operational outcomes, not deliverable counts.
Stitching the stack together so it stops fighting itself.
Marketing tech stacks grow faster than anyone can maintain them. New tool here, integration there, three platforms doing similar jobs. We map the whole stack — CRM, email, paid, analytics, billing — find what's broken, recommend what to consolidate, and stitch the rest so data flows where it should. The deliverable is a stack you can run, not a deck about a stack.
Where this shows up:
- Marketing tech stack audits
- Integration design — the seams between marketing, sales, finance, ops
- Tool consolidation and migration
- Custom builds when commodity tools fall short
Sites and stores that work the way the business runs.
Sites that work, not portfolios that don't. We build on the platform that fits your business — Webflow when it's the right call, Shopify when DTC is the engine, custom when commodity tools fall short. Every build is conversion-aware, performance-tuned, and designed to be maintained without us holding the keys.
Where this shows up:
- Webflow design and development
- Shopify builds and optimization for DTC
- Conversion-rate optimization on high-leverage flows
- Domain strategy, hosting, and performance audits
Paid media, run by the person who pitched it.
Most paid programs are run by someone who never talks to the person designing the funnel. We run the whole loop — campaign setup, creative direction, audience strategy, measurement — and we tie every dollar back to revenue, not vanity metrics. No engagement reports, no media-buying theater.
Where this shows up:
- Paid social — Meta, LinkedIn, TikTok
- Paid search — Google Ads, programmatic
- Attribution and measurement that survives scrutiny
- Creative direction and asset production
Lifecycle marketing that compounds, not campaigns that spike.
Email and CRM are where revenue actually compounds — when they're built right. We build the flows that work whether someone's a new lead, a returning customer, or a churn risk. Editorial approach to the copy itself. Platform-agnostic to tools — Klaviyo, HubSpot, ConvertKit, the whole layer. The goal is a system that runs in the background, not a one-time campaign that crests and dies.
Where this shows up:
- Lifecycle automation in Klaviyo, HubSpot, or ConvertKit
- CRM implementation and migration
- Segmentation, deliverability, and list hygiene
- Copy and creative for ongoing campaigns
Marketing, off your plate.
Not a deck. Not a 90-day plan. We run marketing — strategy, planning, execution, reporting, the works — so you don’t have to. The deliverable is your time back, plus a marketing program that runs whether you’re paying attention or not.
Where this shows up:
- We run marketing. You run the business.
- Quarterly planning that holds up under stress
- Paid, email, content, web — coordinated, not siloed
- Monthly reports written in plain English
Being findable by ChatGPT, Claude, Perplexity, and whatever comes next.
SEO is no longer the only way customers find you. AI agents — ChatGPT, Claude, Perplexity, Gemini — are increasingly the first stop. They cite the sources they trust. Answer Engine Optimization (AEO) is the practice of making sure your business is one of those sources.
Where this shows up:
- AEO visibility audits
- Schema markup, llms.txt, and canonical content structure
- Editorial content that wins LLM citation
- Brand mention tracking across AI surfaces
Other work we take on.
The six practices above cover most engagements. We also take on adjacent work when it serves the same operator:
- Fractional marketing leadership for under-resourced teams
- Investor and board-deck narrative work
- Technical due diligence on marketing stacks during M&A
- One-time deep audits with a written report and a recommended sequence